Client: Paradigm Trends
Roles: Product Manager & Designer
Elevating the hospitality experience.
Paradigm Trends provides OS&E for luxury hospitality and corporate spaces, the “jewels of the room”. And after 40 years, they wanted to expand their catalog to showcase to their international clients that they can make unique, custom designs for their needs. I lead the development of whole new bath, bar, and desk amenity sets that push the boundary of what Paradigm could provide before.
We noticed an uptick in hotels wanting to provide wellness and sleep services to their guests. Whether a cubby to hold yoga and fitness gear or a box to hold sleep amenities, I lead the expansion into these new categories.
The Edit Catalog
To see more products, see the latest The Edit catalog or the company website. A highlighted selection of product I developed can be seen below.
BDNY 2024
For BDNY 2024, I pivoted from our usual trade show setup to create a more narrative, mood-driven experience centered on our 40th anniversary. Instead of standard product rows, I designed three distinct hotel vignettes: a dark wood luxury scene, a bright golden blue beach spa, and a classic white marble scene, to demonstrate how our collections adapt to completely different architectural styles and interior palettes.
I managed the space start to finish, taking it from initial floor plan CADs and spatial elevations to hands-on build supervision and final product styling on the show floor. By framing the products inside fully realized mini environments, the booth made it easy for interior designers and hotel groups to visualize the pieces in their own projects while celebrating four decades of brand history.
